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Re: does anyone have list price of 1.2 gig drive handy?
" Elasticity issues aside, the general rule of thumb is the
lower prices = more units sold thing. Perhaps IBM makes their
decisions based on maximizing dollar figures based on projections
showing fewer units sold but more $ brought in--I don't really know.
I do say that I wish that weren't the case."
of course they price to maximize revenue based on an estimate of
elasticity of the market, this is after all economics 101!