If it's not going to lead to increased revenues for the company, it simply shouldn't be on the table.Wow, way to be a dogmatically rational business suit. Maybe it hasn't occurred to you that profit can be reaped in other forms than maximizing immediate shareholder value?
For example, if I saw a company that was willing to work with the public, I'd be way more likely to buy that company's product, even if it was perceived to be inferior. Reason? I like to get my hands dirty, and I don't subscribe to the producer/consumer dogma. I like having control over the things I own.
You may disagree and say that you would only support the company that produces the (perceived) best product at the best price, but assuming that everyone should subscribe to those same rationale is a grave mistake.