They are not. But if you want to shed that image you need to stop acting like Software Communists.I don't get your point. Of course free software is about the ability to share.
Are you saying that RMS is speaking out against profiting from selling software? If so, you're wrong. RMS has always embraced companies that sell free software. To him, everything else but the freedom is irrelevant.
I think you may be falling into the same trap that these mainstream pundits fall into.