Because you didn't pay for the right to see the content they're beaming through your head.
I live in a highrise apartment next to Comiskey Park. I look out my window; I see an ongoing ballgame. I sit down and watch the game. I didn't pay for the right to see the game, but due to the nature of the "content", I am able to view it anyway. Am I a criminal?
Score:4, Interesting